Capturing Momentum: The Opportunities That Change Everything
Capturing Momentum: How to Harness the Opportunities That Change Everything
Momentum is a powerful force. In business, it can feel like striking gold—a moment when everything clicks, and your product or service connects deeply with your audience. But momentum doesn’t last forever, and how you act when you find yourself in this space can set the trajectory of your business for years to come.
Opportunities like these often seem to arise unexpectedly, and the most successful companies are those that recognize the moment and hit the gas when the timing is right. Let’s explore how momentum can transform a business and how preparation can make all the difference.
When Lightning Strikes: Stories of Momentum
Some of the greatest success stories in business come from companies that stumbled upon an opportunity and seized it decisively.
A great example is Nike’s partnership with Michael Jordan in the 1980s. At the time, Nike wasn’t the athletic giant it is today. But recognizing Jordan’s rising star and crafting the Air Jordan line changed not just Nike’s trajectory, but the entire sneaker and sports marketing industry. By seizing a moment when the culture was hungry for a basketball icon, Nike capitalized on the momentum and rewrote its story.
A Momentum-Capturing Story Happening Right Now
I recently met with two fellow Christians who are experiencing one of these moments. They’ve launched a podcast featuring Christian college athletes sharing their testimonies for Jesus. At a time when the country has become captivated by stories of faith, perseverance, and personal transformation, their podcast is uniquely positioned to fill this need with high-quality, meaningful content.
One of these two men has only known the Lord for about a year. In that time, God has radically transformed his life—his purpose, his priorities, and the way he spends his time. Now, through this podcast, he’s giving back to the world by amplifying the voices of young athletes who are boldly sharing their faith.
This is a Holy Spirit-filled moment of momentum. Their platform has the potential to reach thousands, even millions, of listeners hungry for authentic stories of faith. But to ensure the opportunity leads to sustainable growth and remains true to their mission, they’ll need to build a solid foundation to support what’s ahead.
The Key to Sustaining Momentum: Processes and People
Momentum can feel exhilarating. Doors open. Resources pour in. Attention skyrockets. But here’s the reality: without strong processes and people in place, momentum can quickly turn into chaos.
As a business leader, preparation is critical. Build your processes now. Invest in the right people now. Create systems and structures that align with your mission and values so that when your moment of momentum arrives, you’re ready to expand in an orderly way.
The tendency during rapid growth is to let chaos take over. But if your foundation is shaky, you risk losing the very essence of what made your product or service resonate in the first place.
For the two men I met with, this means ensuring their podcast production stays consistent, their content remains authentic, and their mission—to glorify God—stays at the forefront of every decision. By doing this, they can not only ride the wave of momentum but also build a lasting impact for God’s Kingdom.
Momentum is Coming. Are You Ready?
As business leaders, we often don’t know when our momentum moment will come. It might be tomorrow, or it might be years from now. But the ones who thrive in those moments are those who are ready for it.
Ask yourself:
Do you have clear systems in place to scale your operations?
Have you identified the people you’ll need to support rapid growth?
Are your mission and values solidified so you can remain true to them, no matter how quickly you grow?
When you prepare in advance, you’ll not only recognize momentum when it strikes—you’ll be equipped to harness it in a way that honors your mission and creates lasting impact.
Momentum isn’t just an opportunity to grow your business. It’s a chance to change the trajectory of lives, inspire others, and leave a legacy. When your moment comes, will you be ready to seize it?
-Mark
